VanDrie Group presents itself at the Floriade 2012

The Dutch family-owned company VanDrie Group is one of the participants in the Nederland Bloeit (Holland Blooms) Pavilion from LLTB (Province Limburg Agricultural and Horticultural Association). In the Pavilion at Floriade 2012 in Venlo visitors will have the opportunity, both literally and figuratively, to experience the Dutch veal of VanDrie Group as well as that of other companies. The visitor will be able to see and taste a range of beautifully designed “amuse-bouches” as they pass by on a sushi bar-style conveyor belt. Behind these amuse-bouches they will find inspiring cinematic stories telling them about the veal chain, which unlock themselves automatically on the monitors at the “Stories-buffet”. In this way it will be possible to demonstrate the whole veal chain to the visitor. The Nederland Bloeit Pavilion will also offer visitors plenty of opportunity to meet and talk to entrepreneurs in the Agro sector. The Netherlands can be proud that they are an agricultural nation at the absolute top of the world.

The Floriade in Venlo is the 6th edition of the world horticultural exhibition which is held every ten years. This year the event will run from 6th April until 7th October. During these six months it is anticipated that 2 million people will visit the exhibition.